Digital Experience Redesign
Complete digital transformation for a heritage brand.
Client
A heritage luxury fashion house
Year
2024
Duration
4 months
Overview
We reimagined the digital presence of a century-old luxury brand, creating an immersive web experience that translates the tactile quality of their physical boutiques into a digital environment. The redesign increased online revenue by 67% while maintaining the brand's understated elegance.
The Challenge
The brand's existing website felt generic — indistinguishable from fast-fashion competitors. Their clientele expected the same level of craft and attention online as they experienced in-store. Previous redesigns by large agencies had produced polished but soulless results that failed to capture the brand's heritage.
Our Approach
Conducted deep immersion with the brand's creative director and artisans to understand the material qualities, color palettes, and spatial design principles that define the in-store experience.
Developed bespoke micro-interactions and scroll-driven animations that mirror the physicality of handling luxury goods — weight, texture, and deliberate pacing.
Engineered a performance-first architecture that delivers sub-second page loads despite rich media, because luxury is never kept waiting.
Results
+67%
Online revenue
4.2min
Avg. session duration
0.8s
Page load time
+340%
Mobile engagement